Frequently Asked Questions
How much time commitment will this take?
This isn't a course - it's a library of resources and a supportive community you can dip in and out of.
Each month, we provide:
- A new live masterclass training session
- A live interview with a guest expert
Typically, this takes around 3 hours to watch the videos and do the work, if the topic is relevant to you.
Of course you're welcome to spend longer networking with other members inside the group and watching training from the archive - but 3 hours is all you'll need to watch the new masterclasses, implement the strategies and start seeing results!
That's less than one hour per week!
Will this work for product based businesses?
Absolutely! Most of our members are product-based business owners, from ethical fashion brands to Fairtrade homewares, even growing kits for kids!
I tailor all the training to the members in the group, so I'll always make sure to show you how to apply any strategies I share to product based businesses.
That's how I helped Kate launch her ethical fashion brand and make sales to strangers in her first few weeks!
Will this work for service based businesses?
Yes! As I said above, I tailor everything I teach to who we've got in the group - so service based businesses won't get left out.
We've got copywriters, marketers and business coaches as members, and I recently helped one ethical business coach sell her first £9K coaching package using the strategies I teach in the group!
What type of changemakers are already inside the community?
Our group is full of inspiring changemakers! Most people are in their first 5 years of starting and running their impact business, and our new members tell us they're looking for a sense of connection with like-minded entrepreneurs, which they certainly find here!
When you join, you can add details about your business to our Impact Pledge Wall, which is a great way to connect with other members who share the same mission as you.
What topics do you cover?
Our community is all about marketing and business growth for changemakers - helping you become a thought leader for your cause, sell more products or services, and increase your income and impact.
We follow my Thought Leader Roadmap - a strategy I've used with hundreds of ethical brands to help them grow their business. Each month, we cover a different area of the roadmap.
Some of the things you'll learn include:
- Social media marketing
- Social selling and networking without feeling sleazy
- Storytelling for changemakers
- Email marketing
- Pitching yourself to the press
- Practical tools like Google Analytics that will help you grow
- Productivity, confidence, mindset and self-care
How is the training delivered?
Most of our masterclasses are delivered live on Zoom - so you can ask questions and get answers straight away! We keep all the replays and resources neatly organised inside the Facebook group and arranged by topic in our Teachable archive, so you can always find what you need quickly and easily.
I'm in a different time zone to you, will it still work for me?
It will! We have members from all over the world. We record all our training sessions, so if you can't make it live, you can always catch the replay.
When it comes to our virtual networking calls, we run them at different times throughout the day to make sure our international members can make it to a session.
Is this a course?
No. Although we have new training every month, there isn't a set curriculum, and no fixed start and end date. Think of it like "marketing pick and mix" - you can access the resources and advice you need, as and when you need them!
There's no homework, no pressure and more of a sense of community than you'd typically get with an online course.
How do I cancel if I need to?
We'll be sad to see you go - but you can cancel any time in just a few clicks through your online dashboard - no explanation needed.
It sounds great, why is it so cheap?
I appreciate that small ethical businesses and startups can't always afford to work one-to-one with a marketing consultant, but that doesn't mean you shouldn't be able to access support to help get your business off the ground!
By creating a membership community and delivering group training, I can afford to offer this at a lower rate than my one-to-one work, which means I get to help even more changemakers thrive!
Why are you the right person to be teaching this?
I've been working in marketing for almost 10 years, so I know what works.
In 2015 I decided to start living more ethically and sustainably, but I had no idea how to start - so I began blogging and connecting with like-minded people on social media. I realised that the ethical businesses I was meeting needed my marketing help to tell their stories, and #EthicalHour was born!
I left the corporate world in 2017 to run #EthicalHour full time - so I know what it's like to start and grow a purpose driven business from scratch, and I've helped hundreds of impact entrepreneurs do the same.
My clients value my strategic knowledge, down to earth approach and insights into what it's like to be an ethical consumer at all stages of the journey. That's why Katie calls me her magical marketing unicorn! 🦄
Over the last few years I've also built an extensive network of changemakers, experts and press contacts, which I can give you access to.
Recently, my clients have been achieving amazing results, such as making their first sales to strangers within days of launching their brands, travelling around the world to showcase their work, appearing in major press publications like Forbes, Psychologies, Vegan Life etc and making an incredible impact for the causes they care about.
I can't wait to help you unlock similar results for your brand too!